Commercial work at Arc Worldwide – Leo Burnett
Challenge
NU-b is a new gas cylinder with its main features being its lightness and its packaging design. Due to that, now it is possible to show it and not to hide it.
Idea
Show the lightness and design of the gas cylinder through humour in day by day situations and unexpected places.
Billboard
Outdoor
A balloon with the shape of the gas cylinder is attached to bus stops.
Billboard
A balloon with the shape of the gas cylinder is attached to a billboard.
Special action
Sticker in escalator making the impression people are carrying the gas cylinder.
Special action
Sticker in buses making the impression people are carrying the gas cylinder.