Commercial work as freelance for Duende Press (Portland, Oregon, theUSA)
Duende Press is a publishing company specialized in transformation and personal growth.
It takes its name from flamenco. In flamenco duende means the energy, the soul, the creativity… which lives inside the artist and arose during the performance.
The company offers ghost writing, editing and design services.
The company was looking for a clear design including a writing element which expresses the personal growth but not using any flamenco reference.
The idea behind the symbol is to express the growth from the inside to the outside and the writing instrument as the tool to make it real.