Element wants to increase their followers and their engagement on social networks.
Share pictures of the little moments that make life big. Famous photographers and street artist are used as hook.
When they share the pictures, photographers and users get kudos.
The hashtag #mylittlebigmoment should be used with the picture.
The top ten pictures with more interactions will be the first ten pictures seen from space.
The pictures will be printed in little cardboards as if they were pixels and a camera will be sent to space preset to take pictures and share them.