Element wants to increase their followers and their engagement on social networks.
Share pictures of the little moments that make life big. Famous photographers and street artists are used as the hook.
When they share the pictures, photographers and users get kudos.
The hashtag #mylittlebigmoment should be used with the picture.
The top ten pictures with the most interactions will be the first ten pictures seen from space.
The pictures will be printed on little cardboards as if they were pixels and a camera will be sent to space preset to take pictures and share them.