Fiat – Grande Punto

Commercial work at Arc Worldwide – Leo Burnett

Challenge

The Fiat Grande Punto is a car that car buyers don´t have in mind when they are looking for a new car.

Idea

Introduce the Fiat Grande Punto in situations where you have more options to choose.

 

Fiat Grande Punto. It is always an option.

Fiat Grande Punto. It is always an option.

Special action at cinemas

Posters at cinemas showing Fiat Grande Punto as another option between the films.

Fiat Grande Punto. It is always an option.

Fiat Grande Punto. It is always an option.

Special action in vending machines.

Sticker on products as another option.

carta

Fiat Grande Punto. It is always an option.

Special action at restaurants

Introduce the Fiat Grande Punto in the menu at restaurants.

Buy a Fiat Grande Punto.

Special action on ATM machines.

Option to buy a Fiat Grande Punto at the ATM.

 

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