Max Factor – Lipfinity

Commercial work at Arc Worldwide – Leo Burnett

Challenge

Lipfinity is a long lasting lipstick for young women. Especially for those who spend the night out and need to keep their makeup in good condition for hours.

Idea

Present Lipfinity in challenges which other lipsticks can not withstand. Then place the challenge at places where young women can find them.

Sexy even that long night.

Sexy even that long of a night.

Sexy even that long night.

Sexy even that long of a night.

Print

Dress your lips with Lipfinity for the longest night.

Dress your lips with Lipfinity for the longest night.

Special action

A truck carrying a makeup room picks up young women in party areas and applies their makeup while it´s driven around and can be seen by people.

 

If you don´t want him to lose your phone number, write it using your Lipfinity.

If you don´t want him to lose your phone number, write it using your Lipfinity.

Special action

Sticker on the mirror in the women´s toilet at pubs, restaurants, clubs…

Is your lipstick still in your lips after another drink? / that dessert?

Is your lipstick still on your lips after another drink? / that dessert?

Special action

Sticker at the bottom of glasses and dishes at pubs, restaurants, clubs…

 

Night is going to be long. Be prepare with Lipfinity.

The night is going to be long. Be prepared with Lipfinity.

Special action

Billboards at the clubs entrance regarding the product.

 

 

 

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