Commercial work at Arc Worldwide – Leo Burnett
Lipfinity is a long lasting lipstick for young women. Especially for those who spend the night out and need to keep their makeup in good condition for hours.
Present Lipfinity in challenges which other lipsticks can not withstand. Then place the challenge at places where young women can find them.
A truck carrying a makeup room picks up young women in party areas and applies their makeup while it´s driven around and can be seen by people.
Sticker on the mirror in the women´s toilet at pubs, restaurants, clubs…
Sticker at the bottom of glasses and dishes at pubs, restaurants, clubs…
Billboards at the clubs entrance regarding the product.