Challenge

Queremos Verde is an online initiative which promotes organic consumption and a healthy and sustainable way of life.

Its name means “we want it green,” in regards to a green economy and lifestyle.

The project offers information and tips about organic products, sustainable services, natural remedies, and the environment among other topics.

The organisation was looking for a clean redesign of the dandelion, which is its emblem, and a new typography that matches the spirit of the project.

Idea

The idea behind the symbol is to reduce the dandelion to its simplest shape, using flat colors and creating a clear recognisable design that adapts to all the channels and platforms used by Queremos Verde.