Commercial work at Jam @ Engine

Challenge

The Samsung NX300 is the first camera with 3g integrated. Thanks to this, it is possible to share pictures nearly in real time.
The Samsung cameras are appropriate for a wide range of customers, from amateurs to professionals. But most of their customers do not know that.

Idea

Place the camera in one of the fastest and most exciting moments we can imagine, a Formula 1 pit stop.
During the pit stop, Fernando Alonso takes a selfie and shares it on his Instagram profile creating
#thefastestselfie.

Samsung nx300 the fastest selfie